Matt Kuttan

We created original children’s books to be given away instead of plastic toys in Happy Meal boxes, during National Literacy Month.

- ROLE

Creative Director

Retail Activation


- FOR

McDonald’s

Leo Burnett


- THE TEAM

Pablo Jimenez – Senior AD

Kamil Kowalczyk – Copywriter

Jon Wyville – ECD

Dave Loew – ECD

Denis Giroux – EP

Kelly Neill – In-store


CANNES

Bronze Lion – Media – Retail, eCommerce & Restaurants

Short List – Use of Ambient Media (small scale)


ONE SHOW

SILVER PENCIL – Branded entertainment

MERIT- Experiential Installations

MERIT- Design for greater good


FAB Food & Beverage AWARDS

BEST IN SHOW: Best Use of Media: Experiential, POS, Guerilla

GOLD MEDAL – Collateral & POS

GOLD MEDAL – Retail Environment

GOLD MEDAL – Best Use of Media


ADDY AWARDS: (Chicago)

GOLD WINNER – Consumer Engagement

GOLD WINNER – Best in category- Innovation

SILVER WINNER – Non-traditional advertising


NATIONAL ADDYS

GOLD – Sales Promotion – Branded Environment

GOLD – Non-traditional Advertising – Campaign


PRO AWARDS

SILVER – Best Cause-based campaign


KINSALE SHARK AWARDS

GOLD – Ambient

GOLD – Design


CLIOS

Silver – Engagement – Experiential