ACTIVATION

Description

Heartburn is at its worst at night, so we went to Fairbanks, Alaska to prove the efficacy of Prilosec OTC. We gave the town’s heartburn sufferers a free 2 week supply and monitored their progress towards being heartburn free. Viewers could engage with the participants on Facebook and Instagram and could also get a free 2 week supply.

BAL Agency Partnership:
Saatchi & Saatchi X
Publicis / New York
Possible Worldwide / Cincinnati
Medicus / New York

Role

Creative Director

For

Prilosec

Type

360