RETAIL ACTIVATION

McDonald’s Literacy Store

Description

CANNES
Bronze Lion – Media – Retail, eCommerce & Restaurants
Short List – Use of Ambient Media (small scale)

ONE SHOW
SILVER PENCIL – Branded entertainment
MERIT- Experiential Installations
MERIT- Design for greater good

FAB Food & Beverage AWARDS
BEST IN SHOW: Best Use of Media: Experiential, POS, Guerilla
GOLD MEDAL – Collateral & POS
GOLD MEDAL – Retail Environment
GOLD MEDAL – Best Use of Media

ADDY AWARDS: (Chicago)
GOLD WINNER – Consumer Engagement
GOLD WINNER – Best in category- Innovation
SILVER WINNER – Non-traditional advertising

NATIONAL ADDYS
GOLD – Sales Promotion – Branded Environment
GOLD – Non-traditional Advertising – Campaign

PRO AWARDS
SILVER – Best Cause-based campaign

KINSALE SHARK AWARDS
GOLD – Ambient
GOLD – Design

CLIOS
Silver – Engagement – Experiential


Pablo Jimenez – Senior Art Director
Kamil Kowalczyk – Copywriter
Jon Wyville – ECD
Dave Loew – ECD
Denis Giroux – Executive Producer
Kelly Neill – Instore Production

For

McDonald’s

Type

Retail Activation and Experiential