ONLINE CONTENT

Description

Online videos for Truth.com geared towards African Americans – who are being targeted by big tobacco. Guerilla Marketing with undercover street team.

Agency Partnership:

Crispin Porter Bogusky / Miami
Lead Creative: Alex Bogusky

Arnold / Boston
Lead Creative: Pete Favat

Burrell / Publicis / Chicago
Lead Creatives: Shanteka Sigers, Matthew Berger

For

Truth.com